Practice Marketing: Appendix E - Practice Image

Written by Marcy T. Rogers, M Ed

Appendix E: The purpose of “How to Market Your Practice” is to give physicians a realist view of what “Marketing Your Practice” is really all about. It will not only explain how important it is to market to payors, referring physicians and the general public but most importantly WHY. It will establish the need for goals and objectives and ways you can reach them. If you are seriously considering marketing your practice, the following information will clarify and answer questions you may have and show you how to get started.

Marketing your practice will establish the need for goals and objectives and ways you can reach them.Appendix E
2002 Strategic Marketing Plan

Goal: Increase group profitability by 20% each year.

(O4) Objective:
Promote a unified PRACTICE image by participating in events to target large audiences and demonstrate your concern for the community.

(S1) Strategy:
Participate in community events educating the public about the PRACTICE and your services.

Action Plan:

(A1) Participate in local Runs, Health and Fitness Expos, etc. to raise PRACTICE awareness within the community.

Date(s):
Time(s):
Location:
Person Responsible:	Marketing Director
Others Involved:	All Physician(s), Staff
Contact:
Target Completion Date:
Date Completed:
Success:

(A2) Organize PRACTICE Team for the local non-profit organizations (American Heart Walk, Walk for Life, Blue Jeans for Babies, etc.) to show your support to those people stricken with heart disease, stroke, cancer, birth defects, etc. within your community.

Date(s):
Time(s):
Location:
Person Responsible:	Marketing Director
Others Involved:	All Physician(s), Staff
Contact:
Target Completion Date:
Date Completed:
Success: