Practice Marketing: Appendix F - Practice Tracking System
Appendix F
2002 Strategic Marketing Plan
Goal: Increase group profitability by 20% each year.
(O5) Objective:
Develop a tracking system to monitor the success of your marketing department
to ensure quality service and continued growth for the PRACTICE by evaluating
past activities and focusing on what works.
(S1) Strategy:
Track activity from referring physicians to analyze the changes in referrals.
Action Plan:
(A1) Set-up two reports to track referring physicians to ensure you know where are referrals are coming from within the community.
A. Review a report that tracks referring physicians to the PRACTICE as a whole per quarter.
Person Responsible: | Marketing Director |
Others Involved: | Computer Support Team |
Target Completion Date: | Set Date |
Next Review Date: | |
Date Completed: |
B. Review a report to track referring physicians per PRACTICE physician(s) per quarter.
Person Responsible: | Marketing Director |
Others Involved: | Computer Support Team |
Target Completion Date: | Set Date |
Next Review Date: | |
Date Completed: |
(A2) Track results of the referring physician satisfaction surveys to present the results to physician(s) and office staff to acknowledge what is working and define those areas for improvement.
Person Responsible: | Marketing Director |
Others Involved: | |
Target Completion Date: | Set Date |
Next Review Date: | |
Date Completed: |