Practice Marketing: Appendix D - Referring Physician Relationships
Appendix D
2002 Strategic Marketing Plan
Goal: Increase group profitability by 20% each year.
(O3) Objective:
Increase referrals from physicians within the community to raise the volume
of surgical cases to ensure profitability.
(S1) Strategy:
Develop and maintain relationships with referring physicians and their employees
by exemplifying courteous behavior and providing a high level of service to
increase referrals.
Action Plan:
(A1) Identify which surgical procedures each physician would like to expand on and market to those referring physicians.
Person Responsible: | Marketing Director |
Others Involved: | Computer Support Team |
Target Completion Date: | Quarterly |
Next Review Date: | |
Date Completed: |
(A2) Identify those physicians that refer patients without your predetermined surgical procedures on a quarterly basis.
Person Responsible: | Marketing Director |
Others Involved: | Computer Support Team |
Target Completion Date: | Quarterly |
Next Review Date: | |
Date Completed: |
(A3) Schedule (12) appointments to visit referring physician offices on a quarterly basis to show your appreciation and interest in how you are servicing your referring physicians and what you can do better.
Person Responsible: | Marketing Director |
Others Involved: | |
Target Completion Date: | Quarterly - Set Dates |
Next Review Date: | |
Date Completed: |