Practice Marketing: Appendix C - Payor Relations and Higher Reimbursement
Appendix C
2002 Strategic Marketing Plan
Goal: Increase group profitability by 20% each year.
(O2) Objective:
Increase volume of patient base for higher reimbursement rates by expanding
payor relations.
(S1) Strategy:
Maintain existing accounts and develop new relationship with payors to increase
workers’ compensation. Action Plans:
(A1) Identify target market by reviewing monthly payor reports to determine who are referring you patients and how many.
Person Responsible: | Marketing Director |
Others Involved: | Computer Support Team |
Target Completion Date: | Quarterly |
Next Review Date: | |
Date Completed: |
(A2) Attend conferences and seminars to support workers’ compensation and network with representatives to maintain existing accounts and capture new business.
Sponsorship/booth participation at the Annual Workers’ Compensation Organization conference to network with workers’ compensation representatives to establish and improve relationships and service.
Date(s): | |
Location: | |
Person Responsible: | Marketing Director |
Others Involved: | Workers’ Compensation Specialist(s) |
Contact: | Name and phone # |
Target Completion Date: | |
Cost: | |
Success: |
Sponsorship/booth participation at the Annual Self-Insured Association conference to network with workers’ compensation representatives to establish and improve relationships and service.
Date(s): | |
Location: | |
Person Responsible: | Marketing Director |
Others Involved: | Workers’ Compensation Specialist(s) |
Contact: | Name and phone # |
Target Completion Date: | |
Cost: | |
Success: |