SpineUniverse Launches Social Media Community

Major Site Re-launch Leverages Web 2.0 Tools

Thu, 03/04/2010

MONTCLAIR, NJ, March 4, 2010—SpineUniverse, a Vertical Health website, provides the most comprehensive and expert-driven information on spinal disorders. And now the top online destination for back and neck pain sufferers is announcing its newest patient feature—Community Advice. These new discussion forums enable SpineUniverse’s 800,000 monthly visitors to be proactive about their health by asking questions and connecting with others in the back pain community.

With the chronic nature of back pain, coupled with misunderstandings over treatment options, it’s easy for patients to be left with more than a few questions. To help clear up the confusion, more than half of Americans are now turning to the Internet for health information, according to data from Manhattan Research.

That’s why SpineUniverse’s new Community Advice is so important. This feature leverages Web 2.0 tools to allow patients to interact with others who are going through the same thing. Users can ask questions, express opinions, and share stories about their own experiences with back and neck pain. They can even connect with SpineUniverse’s Editorial team and network of spine professionals.

“With patients being forced to take greater responsibility for their care, this level of collaboration and support is critical to achieving quality, affordable care,” says Bill Paquin, CEO of Vertical Health.

Learn more about SpineUniverse Community Advice here: http://www.spineuniverse.com/community/discussions/all.

SpineUniverse Community Advice is part of a major site-wide re-launch. SpineUniverse’s recent re-launch also includes other new features that provide unparalleled resources that help patients stay on the forefront of their condition.


With SpineUniverse eAlerts, patients can stay up-to-date current research and clinical trials specifically for the conditions and treatments they care about. eAlert subscriptions are free—visitors simply need to register at: http://www.spineuniverse.com/user.

Expanded Video Directory

SpineUniverse also added more than 100 new videos to its Video Directory. Patients can watch videos of top spine specialists explaining ways to treat common spinal conditions. They can also learn new stretching and exercise routines in one of the spinal exercise series. Learn more about our expanded Video Directory at: http://www.spineuniverse.com/videos/all.

For more information about SpineUniverse’s new features, please visit www.spineuniverse.com.

About SpineUniverse

SpineUniverse, a Vertical Health website, is the most-visited spine-focused site on the web. It helps patients understand their back or neck problems with straightforward explanations. SpineUniverse also provides online and offline resources for both patients and spine professionals. SpineUniverse.com/professional features an industry-leading library of patient case studies and education resources.  Relying on an Editorial Board of more than 90 of the world’s leading spine experts, SpineUniverse ensures that all information presented is trustworthy and of the highest quality.

About Vertical Health

Vertical Health is a leading media resource that provides accurate, timely, and straightforward information to both patients and professionals. Its websites—SpineUniverse, EndocrineWeb, Diabetic-Recipes, Diabetic-Lifestyle, and SpineCME—are trusted resources for patients and medical professionals. All Vertical Health content is reviewed by industry-specific Editorial Boards that represent the leaders in their respective fields. This approach to content ensures that all information presented on Vertical Health’s websites is trustworthy and of the highest quality. Vertical Health also has a medical meeting planning division—BroadWater.  It is the most trusted and respected meeting planning provider in the spine field.  It has produced more than 200 meetings around the world.