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Ms. Marcy T. Rogers, M.Ed.
President/Chief Executive Officer Marcy T. Rogers, M.Ed. is President and CEO of the SpineMark Corporation, Management Technology Resources, and American Pain Management. For more than 30 years, Marcy has worked with leading healthcare professionals, facilities, and medical device manufacturers to advance her goals of improving patient outcomes and satisfaction, as well as developing premier Centers of Excellence in multiple specialties. Marcy began building Centers of Excellence 19 years ago in the field of craniofacial surgery. Her focus on awareness and patient advocacy lead her to spearhead legislation to create a National Craniofacial Awareness Week. Thanks to her efforts, US Congress passed her bill in 1990 and was followed by a White House reception with Mrs. Reagan. Marcy was also instrumental in recruiting high profile spokespersons to speak at events around the country, including Congressional hearings. Marcy would go on to refine the model she used in craniofacial surgery to fit musculoskeletal and spine care. Beginning in 1994, Marcy launched and has successfully operated three national companies, American Pain Management, Management Technology Resources and their parent company, SpineMark Corporation. APM and MTR are both consulting resources for physicians, hospitals, facility companies, third-party payors, and medical manufacturers in the fields of spine, pain, orthopaedic surgery, and neurosurgery. SpineMark was born out of a joint venture between these companies and Texas Back Institute Holdings. With Marcy as President and CEO, SpineMark has become a national leader in the planning, development, marketing and management of successful Spine Centers of Excellence in hospitals, surgery centers and freestanding institutions worldwide. Through these endeavors and countless industry presentations and internationally published articles, Marcy has established herself as a key opinion leader and development specialists among her clients, professional colleagues and peers. SpineUniverse articles from Ms. Marcy T. Rogers, M.Ed. 10 Tips for Considering Joining a Group Practice Find the "Perfect" Location - Choose a group practice in an area with high demand for spine services that is not over saturated with competition. Benefits of a Spine Center include Employers, Payors and Claims Administrators A multi-disciplinary spine center provides coordination and interaction of operative and non-operative modalities. Developing the Spine Center Business Model Development of a business plan allows all parties to project surgical and physician requirements based on the growth of the program. How to Market Your Medical Practice “How to Market Your Practice” gives physicians a realist view of what marketing their practice is really all about. Making the Case for Spine Centers of Excellence This is an opportune time for spine, neurosurgical, orthopedic and pain specialists to unite under an integrated spine center. Marketing Spine Centers of Excellence: How to Reach the General Public, Physician Groups and Allied Health Providers How to reach the general public, physician groups and allied health providers in marketing a spine center. Medical Practice Marketing: Case Study A case study based on a practice of 10 orthopaedic surgeons in the US with several locations. Medical Practice Marketing: Case Study - Analysis and General Marketing In this case study, the author reviews the external analysis process and marketing concepts. Medical Practice Marketing: Case Study - Payors and Referring Physicians A case study reviews practice management and marketing to payors. Medical Practice Marketing: Case Study Summary The medical practice marketing case study is summarized. Medical Practice Marketing: External Analysis There are several external factors that are crucial to identify and understand for the success of a practice. Medical Practice Marketing: Internal Analysis Some questions physicians should ask themselves before they begin to market their practice. Practice Marketing: Appendix A - Foundation for the Future of the Practice Develop a strategic marketing plan to ensure continued professionalism, vision and growth of the practice. Practice Marketing: Appendix B - Monitor the Plan Part of a practice's strategic marketing plan invovles responsible people. Practice Marketing: Appendix C - Payor Relations and Higher Reimbursement Increase the volume of patient base for higher reimbursement rates by expanding payor relations. Practice Marketing: Appendix D - Referring Physician Relationships Increase referrals from physicians within the community to raise the volume of surgical cases. Practice Marketing: Appendix E - Practice Image Raise community awareness by participating in local runs and health and fitness expos. Practice Marketing: Appendix F - Practice Tracking System Set up reports to track referring physicians to know where your referrals come from. Practice Marketing: Is Medical Marketing the Same as Advertising? There is a misconception in the medical industry about what constitutes good marketing. Practice Marketing: Mission, Goals and General Marketing By defining a mission, goals and objectives you will know your practice is going in the right direction. Practice Marketing: Payors Targeting payors is important to your marketing efforts. Spine Center Equipment and Staffing Components of a spine center of excellence include state of the art technology and the right staff. Spine Center Marketing: How to Reach Third-Party Payors Reaching third-party payors is important to the success of a spine center. Spine Centers as a Hospital Department, Joint Venture, Management Services Organization (MSO), or Research Facility Spine centers can operate with the structure of a hospital, joint venture, MSO or research facility. Spine Centers of Excellence Part one of an article on the development of spine centers of excellence. Spine Centers of Excellence: Legal Issues and Governance There are certain stark issues that apply and the spine center would need to fit within an exception of requirements. Spine Centers of Excellence: Marketing Proper market positioning is important to create high profile awareness of the spine center. Spine Centers of Excellence: Marketing Programs that Reach Out to Governmental Agencies and Employers Learn how to reach governmental agencies and employers to expand your spine center marketing program. Spine Centers of Excellence: Space Development and Communication Issues In the development of a spine center, considerable attention must be devoted to the communication structure and flow of information. Spine Centers: Use of a Nonprofit Organization The following represents the general layout for the development of a nonprofit medical charitable foundation. What Makes a Practice Successful? It's not easy creating the most dynamic, successful office in town. But the job is made much simpler by focusing on these 8 areas for an optimal practice in any location. Why Spine Centers? Clinical and administrative management is orchestrated to increase efficiency and patient care.
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