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Practice Marketing: Appendix B - Monitor the Plan

Ms. Marcy T. Rogers, M.Ed.
President/Chief Executive Officer
SpineMark Corporation
San Diego, California, USA

Appendix B: The purpose of “How to Market Your Practice” is to give physicians a realist view of what “Marketing Your Practice” is really all about. It will not only explain how important it is to market to payors, referring physicians and the general public but most importantly WHY. It will establish the need for goals and objectives and ways you can reach them. If you are seriously considering marketing your practice, the following information will clarify and answer questions you may have and show you how to get started.

Appendix B
2002 Strategic Marketing Plan

Goal: Increase group profitability by 20% each year.

(O1) Objective:
Maintaining a quality driven marketing department for a solid foundation for the future of the practice.

(S1) Strategy:
Develop a Strategic Marketing Plan to ensure continued professionalism, vision and growth of the practice.

Action Plans:

(A1) Create and implement a detailed Strategic Marketing Plan.

Person Responsible:	Marketing Director
Others Involved:
Target Completion Date:	Set date
Next Review Date:
Date Completed:

(A2) Monitor and update the Strategic Marketing Plan throughout the year.

Person Responsible:	Marketing Director
Others Involved:
Target Completion Date:	Quarterly
Next Review Date:
Date Completed:

(A3) Analyze the successful and unsuccessful events of 2002 to establish the foundation for the 2003 Strategic Marketing Plan.

Person Responsible:	Marketing Director
Others Involved:	Administrator
Target Completion Date:	Set Date
Next Review Date:
Date Completed:

(A4) Develop a written 2003 Strategic Marketing Plan by implementing the successes of 2002 with new ideas.

Person Responsible:	Marketing Director
Others Involved:	Administrator
Target Completion Date:	Quarterly
Next Review Date:
Date Completed:

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Practice Marketing: Appendix C - Payor Relations and Higher Reimbursement
How to Market Your Medical Practice
Practice Marketing: Appendix A - Foundation for the Future of the Practice
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Article written 03/20/2002
Published online 03/26/2006
Last updated: 10/03/2006

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