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Does a link to SpineUniverse really help your practice website in the search engines?
The simple answer is yes, but to understand why, let’s review the early days of the Internet:
The World Wide Web was originally conceived as an interconnected resource that would allow users to find related information on any given topic. It was not intended to be an advertising medium that led users to “dead-end” websites that attempted to lock in the user.
A powerful and advanced technique in building your site’s authority is the use of outbound links from your own website to other related websites. Search engines reward websites that follow this model, and further reward websites that are considered to be in a “good neighborhood.”
What is a good neighborhood? This means that authoritative websites link to your practice website and that your own website links to related authoritative websites.
SpineUniverse is an authoritative website as evidenced by its traffic and rankings in the search engines, so a link to SpineUniverse puts your site in a good neighborhood.
A link to SpineUniverse will help your practice website improve in search engine rankings. It will help even more if you have multiple outbound links to related websites or pages.
Note: You should confirm that your website has been indexed by the search engines.
Effective Outbound Linking
Many websites incorporate a page referred to as “Other Resources” or “Recommended Sites.” Although this has benefit, a more effective method is to have outbound links scattered throughout your website. For example, if your site has a page dedicated to back pain treatment, you can have your webmaster add a link to “More about Back Pain.” That outbound link should be directed to an interesting back pain article on SpineUniverse.
The net effect is that your back pain page is connected to another authoritative website about back pain. Remember that the best way to do outbound links is to link your pages to related pages on authoritative sites. The search engines recognize this relationship and will judge your pages accordingly. Choose a number of pages on your own website and link them to related SpineUniverse articles.
Note: your webmaster can set up these links so that your visitor does not leave your website; rather you are simply taking advantage of related links and neighborhoods.
SpineUniverse has formal relationships with the SRS, AANS, ISIS, AAMISS, and NAON. By adding links to these websites and other authoritative websites, you continue building a quality neighborhood for your website.
Roughly speaking, the search engines interpret this type of linking as follows:
This doctor’s website links to SpineUniverse and to the SRS and AANS. SpineUniverse, SRS, and AANS link to each other. Therefore, this doctor’s website must be a part of an important network of related medical websites.
Use this powerful method to build the relevance of your own practice website.
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