Practice Administration and Marketing Articles on SpineUniverse

SpineUniverse offers medical and allied health care professionals valuable information about practice management. Whether you are starting a new practice, building on the success of an existing practice, or planning for future profitability, we invite you to consider these articles.

10 Tips for Considering Joining a Group Practice

Find the "Perfect" Location - Choose a group practice in an area with high demand for spine services that is not over saturated with competition.

Advertise Your Hospital or Clinic on SpineUniverse

Advertise on the most respected spine website. Our Patient Connect program, allows hospitals and healthcare providers to deliver geographically targeted advertising to potential spine patients in their area.

Autonomous Practice and Patient Empowerment

As physical therapists continue to expand their role in autonomous practice, they must understand added responsibilities.

Benefits of a Spine Center include Employers, Payors and Claims Administrators

A multi-disciplinary spine center provides coordination and interaction of operative and non-operative modalities.

Developing the Spine Center Business Model

Development of a business plan allows all parties to project surgical and physician requirements based on the growth of the program.

Direct Access and the McKenzie Practitioner

Direct access should be an option. This would enable patients to be seen by physical therapy professionals without a physician referral.

How Do I Prepare for Negotiations with Insurance Companies?

A team approach, and the suggestions in this article are key when negotiating with an insurance company.

How Inbound Links Improve Your Website's Search Engine Ranking

Inbound links are important to the success of your medical website. Learn more about where to obtain inbound links, and how to implement them as part of your practice web strategy.

How to Market Your Medical Practice

"How to Market Your Practice" gives physicians a realist view of what marketing their practice is really all about.

How to Negotiate with Insurance Companies

Negotiating with insurance companies is one of the most difficult tasks for physical therapists and other medical professionals.

Insurance Company Negotiations: A Few More Do's

Whether you are an experienced negotiator or novice, these suggestions can help you in your efforts to negoatiate with insurance companies.

Is Your Practice Website Listed on Google?

Medical practices need to know whether the search engines have correctly indexed their websites. This article explains how to check on Google, Yahoo and MSN.

Link Your Professional Site to SpineUniverse

Learn how to link your site to SpineUniverse. The world's #1 back site.

Making the Case for Spine Centers of Excellence

This is an opportune time for spine, neurosurgical, orthopedic and pain specialists to unite under an integrated spine center.

Marketing Spine Centers of Excellence: How to Reach the General Public, Physician Groups and Allied Health Providers

How to reach the general public, physician groups and allied health providers in marketing a spine center.