SpineUniverse.com Named Finalist for ?Best Healthcare Online Media Brand? by MM&M

Wed, 07/23/2008

MONTCLAIR, NJ, July 23, 2008 — SpineUniverse.com was recently named one of five finalists for "Best Healthcare Online Media Brand” by Medical, Marketing & Media (MM&M), a leading publication for healthcare marketers. The 2008 finalists, including WebMD and HealthDay, were selected out of 830 applicants by a panel of the industry’s top talents. The MM&M Awards honor exceptional creativity and marketing effectiveness in healthcare.

The award for “Best Healthcare Online Media Brand” recognizes a website that offers independent editorial content for either patients or professionals. Judges selected finalists based on outstanding service to both readers and advertisers with the most impressive gains in readership, revenues, market share, and editorial quality over the course of 2007-2008.

In March 2007, a new management team comprised of former WebMD and Thomson Healthcare employees overhauled SpineUniverse.com to improve design, accessibility, and functionality, while adding innovative education tools for patients and spine professionals.

“Over the past 16 months, we’ve aspired to identify new ways to increase the quality of patient care through the web,” said Bill Paquin, CEO of SpineUniverse, LLC. “It’s an honor to be recognized by MM&M for our efforts, especially alongside such respected companies.”

The winners of the 2008 MM&M Awards will be announced at a black tie gala on October 30th, 2008 at New York City's Tavern on the Green. For more information about MM&M, or the 2008 Awards Ceremony, please visit MM&M's website.

About SpineUniverse
SpineUniverse, the most-visited spine-focused site on the web, provides online and offline resources for both patients and spine professionals. SpineUniverse.com helps patients and their families understand their back or neck problems with clear, straightforward explanations about what causes spinal problems and how they can be treated. SpineUniverse.com/professional features an industry-leading library of patient case studies and education resources for spine surgeons and related healthcare professionals. Relying on an 80 member Editorial Board of leading spine experts, SpineUniverse ensures that all information presented is trustworthy and of the highest quality.

For more information, please visit www.spineuniverse.com.