SpineUniverse.com Merges with BroadWater

Investment By Florida Gulfshore Capital Facilitates

Thu, 04/12/2007

Wheaton, IL, April 12, 2007 – SpineUniverse.com, an online resource for spine focused health care providers and consumers, has merged with BroadWater, a leading provider of spine-related medical meetings and educational resources for physicians, to form SpineUniverse LLC. The combined company will be the premier educational and information resource on back pain and pain management.

Joining SpineUniverse as CEO is William Paquin, who most recently served as a senior executive at Medsite. In this role, Bill oversaw rapid growth in Medsite’s online business, leading to its acquisition by WebMD.

The merger between SpineUniverse.com and BroadWater is accompanied by a capital investment led by Florida Gulfshore Capital (www.gulfshorecap.com), a growth equity investment firm based in Naples, Florida. This new investment will fund SpineUniverse LLC’s aggressive online and offline growth plans.

"We focus our investments on high quality businesses like SpineUniverse, which we believe will become category leaders in their markets,” said Richard Molloy, Principal of Florida Gulfshore Capital. "Individually, SpineUniverse.com and BroadWater have each become highly respected forces in the healthcare industry. Together, we are confident they will further develop their position as the industry’s most credible provider of information and services related to back pain and pain management."

Posting thousands of original articles on the treatment of back and neck problems and providing access to many of the latest scientific abstracts and clinical trials, SpineUniverse.com represents a one-stop back pain resource for doctors, medical companies and the general public. The site’s content is directed by an Editorial Board comprised of 75 of the nation’s leading spine and pain specialists.

BroadWater is a medical education company that has planned more than 200 spine-related meetings worldwide. In addition, BroadWater provides busy spine surgeons with an extensive resource of peer-reviewed, customizable patient-education materials.

“GulfShore Capital’s investment and our merger with BroadWater are the first two major steps in SpineUniverse’s ambitious growth plans,” said CEO Bill Paquin. “We are now positioned to be the definitive go-to destination for doctors and patients seeking the latest information about preventing, assessing, and treating back pain.”

Added Jeremy Longhurst, Founder of BroadWater and now the President of Medical Education at SpineUniverse LLC, “This merger will enable us to offer more compelling products and services. It makes perfect sense not only for our team but also for all for the doctors and patients for whom we offer educational courses and resources.”


About SpineUniverse LLC
SpineUniverse LLC is a newly-formed company resulting from the March, 2007 merger of SpineUniverse.com and BroadWater, Inc. The company’s two divisions include SpineUniverse.com, the leading website devoted exclusively to providing information and treatment options pertaining to spinal disorders and pain management; and BroadWater, a leading medical education provider offering online and offline patient education resources, and managing medical meetings and courses worldwide. For more information, visit www.spineuniverse.com and

About Florida Gulfshore Capital
Based in Naples, FL, Gulfshore Capital is a private investment firm that works with exceptional entrepreneurs and management teams to grow promising businesses into category leaders. The firm makes investments in companies involved in the development and sale of consumer, industrial and medical products and services. For more information, visit www.gulfshorecap.com.



Peter Berk
Crier Communications
(310) 274-1072, ext. 205

Shaina Zalma
Crier Communications
(310) 274-1072, ext. 203