Practice Administration and Marketing Articles on SpineUniverse

Practice Website Development
Request a contact about creating a web presence for your practice or clinic

Practice Marketing: Is Medical Marketing the Same as Advertising?
There is a misconception in the medical industry about what constitutes good marketing.

How Inbound Links Improve Your Website's Search Engine Ranking
Inbound links are important to the success of your medical website. Learn more about where to obtain inbound links, and how to implement them as part of your practice web strategy.

Targeted Practice Promotion
Target your advertising to potential spine patients geographically, by condition or in combination. Advertise your practice on the world's leading website for back and neck treatment

What Makes a Practice Successful?
It's not easy creating the most dynamic, successful office in town. But the job is made much simpler by focusing on these 8 areas for an optimal practice in any location.

Why You Should Link Your Medical Website to SpineUniverse
Your medical website should link to SpineUniverse.com. The article explains the powerful technique of outbound linking to increase the relevancy of a medical website.

Is Your Practice Website Listed on Google?
Medical practices need to know whether the search engines have correctly indexed their websites. This article explains how to check on Google, Yahoo and MSN.

10 Tips for Considering Joining a Group Practice
Find the "Perfect" Location - Choose a group practice in an area with high demand for spine services that is not over saturated with competition.

Free Patient Education Handouts – Limited Time Offer
Use SpineUniverse InfoRx Pads to answer your patients questions while saving valuable office time.

Contact the SpineUniverse Marketing Team
A contact form allowing you to request information about advertising your practice, hospital, or product on SpineUniverse... the world's leading information site about back pain

Advertise Your Hospital or Clinic on SpineUniverse
Advertise on the most respected spine website. Our Patient Connect program, allows hospitals and healthcare providers to deliver geographically targeted advertising to potential spine patients in their area.

SpineUniverse Premium Membership
Great tools to enhance your marketing and patient education. Premium Marketing for Healthcare Professionals from SpineUniverse.

Making the Case for Spine Centers of Excellence
This is an opportune time for spine, neurosurgical, orthopedic and pain specialists to unite under an integrated spine center.

Spine Centers of Excellence
Part one of an article on the development of spine centers of excellence.

Physical Therapy Modality and Procedures - Codes
Physical therapy modality and procedures

How to Market Your Medical Practice
“How to Market Your Practice” gives physicians a realist view of what marketing their practice is really all about.

Insurance Company Negotiations: A Few More Do's
Whether you are an experienced negotiator or novice, these suggestions can help you in your efforts to negoatiate with insurance companies.

How to Negotiate with Insurance Companies
Negotiating with insurance companies is one of the most difficult tasks for physical therapists and other medical professionals.

How Do I Prepare for Negotiations with Insurance Companies?
A team approach, and the suggestions in this article are key when negotiating with an insurance company.

Negotiating with Insurance Companies: During and After the Meeting
Doctor Erik van Doorne offers valuable information to help you succeed at negotiating with insurance companies.

Negotiating with Insurance Companies: When to Walk Away
Walking away from an insurance negotiation is one of the most difficult decisions to make.

Spine Centers of Excellence: Legal Issues and Governance
There are certain stark issues that apply and the spine center would need to fit within an exception of requirements.

Spine Center Marketing: How to Reach Third-Party Payors
Reaching third-party payors is important to the success of a spine center.

Autonomous Practice and Patient Empowerment
As physical therapists continue to expand their role in autonomous practice, they must understand added responsibilities.

Direct Access and the McKenzie Practitioner
Direct access should be an option. This would enable patients to be seen by physical therapy professionals without a physician referral.

Spine Centers of Excellence: Space Development and Communication Issues
In the development of a spine center, considerable attention must be devoted to the communication structure and flow of information.

Medical Practice Marketing: Case Study - Payors and Referring Physicians
A case study reviews practice management and marketing to payors.

Benefits of a Spine Center include Employers, Payors and Claims Administrators
A multi-disciplinary spine center provides coordination and interaction of operative and non-operative modalities.

Medical Practice Marketing: Internal Analysis
Some questions physicians should ask themselves before they begin to market their practice.

Medical Practice Marketing: External Analysis
There are several external factors that are crucial to identify and understand for the success of a practice.

Practice Marketing: Mission, Goals and General Marketing
By defining a mission, goals and objectives you will know your practice is going in the right direction.

Practice Marketing: Payors
Targeting payors is important to your marketing efforts.

Medical Practice Marketing: Case Study
A case study based on a practice of 10 orthopaedic surgeons in the US with several locations.

Medical Practice Marketing: Case Study - Analysis and General Marketing
In this case study, the author reviews the external analysis process and marketing concepts.

Medical Practice Marketing: Case Study Summary
The medical practice marketing case study is summarized.

Practice Marketing: Appendix B - Monitor the Plan
Part of a practice's strategic marketing plan invovles responsible people.

Practice Marketing: Appendix A - Foundation for the Future of the Practice
Develop a strategic marketing plan to ensure continued professionalism, vision and growth of the practice.

Practice Marketing: Appendix F - Practice Tracking System
Set up reports to track referring physicians to know where your referrals come from.

Practice Marketing: Appendix C - Payor Relations and Higher Reimbursement
Increase the volume of patient base for higher reimbursement rates by expanding payor relations.

Practice Marketing: Appendix D - Referring Physician Relationships
Increase referrals from physicians within the community to raise the volume of surgical cases.

Practice Marketing: Appendix E - Practice Image
Raise community awareness by participating in local runs and health and fitness expos.

Spine Centers as a Hospital Department, Joint Venture, Management Services Organization (MSO), or Research Facility
Spine centers can operate with the structure of a hospital, joint venture, MSO or research facility.

Why Spine Centers?
Clinical and administrative management is orchestrated to increase efficiency and patient care.

Developing the Spine Center Business Model
Development of a business plan allows all parties to project surgical and physician requirements based on the growth of the program.

Spine Centers: Use of a Nonprofit Organization
The following represents the general layout for the development of a nonprofit medical charitable foundation.

Spine Center Equipment and Staffing
Components of a spine center of excellence include state of the art technology and the right staff.

Spine Centers of Excellence: Marketing
Proper market positioning is important to create high profile awareness of the spine center.

Spine Centers of Excellence: Marketing Programs that Reach Out to Governmental Agencies and Employers
Learn how to reach governmental agencies and employers to expand your spine center marketing program.

Marketing Spine Centers of Excellence: How to Reach the General Public, Physician Groups and Allied Health Providers
How to reach the general public, physician groups and allied health providers in marketing a spine center.