About Us

Your Trusted Source for Back Pain and Spinal Information

SpineUniverse (part of the Vertical Health family of websites) is a leader in patient and healthcare professional education, providing clear, straightforward information on conditions related to the spine, including degenerative disc disease, spinal stenosis, arthritis, fibromyalgia, and scoliosis. We are committed to presenting trustworthy, high-quality information. 

Our content is developed by a diverse team of experts in their field, including:

  • Editorial Board: Our Editorial Board is made up of the world's leading spine experts.
  • Affiliated Medical Groups: We work with a selection of leading professional societies and foundations in the spine field.
  • Management: We have an expert team with extensive experience in online health, medical education, and business development.

Editorial Board
SpineUniverse's Editorial Board is a "Who's Who" of the world's leading spine experts. The Board includes surgeons, pain management physicians, chiropractors, nurses, physical therapists, and complementary and alternative medicine practitioners. Our Board members review every article that is submitted to SpineUniverse, so you know you can trust the information you find here. For more details on how we research, write, and review our articles, please see our Editorial Guidelines.

Affiliated Medical Groups
SpineUniverse is affiliated with several of the most prestigious spine-related medical organizations. These affiliations enable SpineUniverse to present the most current spine research.


David Ganz
Chief Executive Officer
Prior to joining Vertical Health in 2013, David was a part-owner of Total Health Rewards (THR) and ESSRX. David served as the Chief Marketing Officer and Managing Director at THR and ESSRX.

David has been in the healthcare arena since 1994. He worked at Oxford Health Plans (now United Healthcare) for 5 years building and leading the team that managed Oxford's HCP and hospital networks in New York. David then spent 6+ years at Medsite up through its acquisition by WebMD. At Medsite, David was responsible for sales and operations across several pharmaceutical marketing-focused products.

After the acquisition of Medsite by WebMD, David acquired Medsite's fulfillment business (now Total Health Rewards™) and successfully grew it to be a sustainable business through improvements in revenue and margins. As an outgrowth of Total Health Rewards (THR), David helped to launch ESSRX, which is now the leader in satellite broadcasting, webcasting, and webconferencing for pharmaceutical clients. David maintains an active involvement with THR and ESSRX today and also consults with companies in and outside of the healthcare arena on their social media marketing and digital strategies through his partnership with MediaNeedle. In addition, David is an Advisor to the Wifi-focused start-up, SocialSign.in.

SpineUniverse is owned by Vertical Health, LLC. Vertical Health is incorporated in Delaware. Its primary location of business is:

Vertical Health, LLC
7 North Willow Street, Suite 7A
Montclair, NJ 07042

Ownership of Vertical Health is dispersed among multiple parties. Those parties that own more than 15% of the entity are:

  • Ninth Avenue South Investments II, LLC, located in Naples, FL

No companies engaged in the development, production, or sales of medical implants or pharmaceuticals own any part of Vertical Health.

How SpineUniverse Generates Funding
We believe it's important to be transparent in how our website generates funding. SpineUniverse generates revenue from various commercial activities, including:

  • the sale of banner advertisements, primarily to medical companies
  • fees paid by physicians, medical practices, and healthcare institutions for listings in the Find a Spine Specialist tool
  • fees paid for Sponsored Content, such as sponsored case studies and Technology Centers. (You can learn more about Sponsored Content in our Editorial Guidelines.)

The information on SpineUniverse is for educational purposes. It is not designed to replace the physician-patient relationship.

Last Updated:  April 8, 2014